StrategyFree
The Platform Bet
Build the Rules
5 modules~29 min totalVerifiable certificate on completion
Syllabus
01The Platform Bet
5 min02The Chicken-and-Egg Problem
6 min03The Exclusivity Anchor
6 min04The Envelopment Threat
6 min05The Multi-Home Decision
6 minFrom Module 1 — read a sample
Two-sided marketplaces don't grow the way single-sided products do. Every supplier who joins increases value for buyers, and every buyer who joins increases value for suppliers — but neither side shows up first. The founder's job in the early days is to manufacture the conditions for that first loop to close, usually by giving one side a reason to commit before the other side is there. Picking which side to solve first, and how, is the central platform strategy question.
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