MarketingFree
The Influencer Deal
Reach vs. Resonance
5 modules~20 min totalVerifiable certificate on completion
Syllabus
01The Influencer Deal
4 min02Reach vs. Resonance
4 min03The Exclusivity Ask
4 min04The Scandal Response
4 min05The Platform Shift
4 minFrom Module 1 — read a sample
A beauty brand has $500K to seed a new skincare line through influencer marketing. The choice is between concentrating the budget on a single celebrity-tier account or distributing it across dozens of niche creators. Skincare is a high-consideration category — consumers research before buying, trust peer recommendations over endorsements, and churn fast if a product feels inauthentic. The goal is DTC sales in the first 90 days, not pure awareness.
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