MarketingFree
The Retention Play
Keep What You Have
5 modules~23 min totalVerifiable certificate on completion
Syllabus
01The Onboarding Fix
4 min02The Win-Back Campaign
4 min03The Loyalty Program
5 min04The Churn Prediction
5 min05The Power User Bet
5 minFrom Module 1 — read a sample
You lead customer success at a B2B SaaS company with 4,200 active customers and a monthly churn rate of 7.6% — well above the 3–5% danger zone. Digging into the data reveals a stark divide: customers who completed onboarding in their first week churn at 3.2% per month, while those who skipped or stalled churn at 14.1%. You have a one-time budget to close that gap. The CFO has approved up to $400K and expects a measurable churn reduction within two quarters.
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