MarketingFree
The Markdown
Compete or Capitulate
5 modules~23 min totalVerifiable certificate on completion
Syllabus
01The Price Cut
4 min02The Competitor Response
4 min03The Channel Conflict
5 min04The Bundle Play
5 min05The Price Floor
5 minFrom Module 1 — read a sample
You are the Chief Revenue Officer of a market-leading project management SaaS with 85,000 customers paying $120 per seat per year. A VC-backed competitor just launched at $60 per seat — exactly half your price — and your sales team is losing 3 to 5 deals per week to them. The CFO wants to match the price immediately. The sales team agrees. The product team argues your feature set is twice as deep. A blanket price cut feels decisive but has a hidden cost that could define the next three years of your P&L.
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