MarketingFree
The Rebrand
Identity Under Pressure
5 modules~24 min totalVerifiable certificate on completion
Syllabus
01The Rebrand
4 min02The Brand Equity Audit
5 min03The Customer Survey Says...
5 min04The Relaunch Timeline
5 min05The Crisis Rebrand
5 minFrom Module 1 — read a sample
A regional insurance company has operated under the same name and logo for 22 years. The brand has genuine trust equity with older customers but scores poorly on "modern" with the under-35 segment. A brand consultancy has proposed a full rebrand — new name, new identity system — for $3M. Before committing, you need to separate the brand problem from the business problem.
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