MarketingFree
The Launch Price
Penetrate or Skim
5 modules~23 min totalVerifiable certificate on completion
Syllabus
01The Launch Price
4 min02The Loyalty Trap
4 min03The Segment Decision
5 min04The Channel Mix
5 min05The Brand Extension
5 minFrom Module 1 — read a sample
You run go-to-market for a hardware startup about to launch its first product. Two pricing strategies are on the table. *Penetration pricing* means launching low to win market share fast and raise prices later. *Skimming* means launching high to capture margin from early adopters, then cutting price over time. You are optimizing for durable market position 18 months out, not first-quarter revenue.
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